Posted: November 15, 2021 | Updated: July 13, 2023
Pokémon Company Newsletters
Newsletters! We got ’em!
Beautiful, feature-length, content-rich Pokémon Company International (TPCi) email promotions to inform fans of the latest and greatest in the Pokéworld.
For years, this propaganda apparatus ran like clockwork. Between May 2014 and August 2016, TPCi pumped out precisely one colourful update every month. But then, in September 2016, the pattern broke as no newsletter was mailed out. Perhaps to compensate, players received two emails in November of that year – one to announce Genesect’s distribution as part of the year-round 20th anniversary celebrations, and one to broadcast the imminent release of Pokémon Sun & Moon. From there onwards, TPCi’s rhythm became more irregular, sometimes sending just one message, sometimes blasting inboxes thrice a month (e.g. February 2017).
Some curious newsletter facts:
– Throughout 2017, trainers received multiple newsletters touting the virtues of Pokémon GO in their headlines, e.g. in January (“New Pokémon Appear in Pokémon GO!”), April (“A New Wave of Pokémon GO Fun Is Here!”) and October (“Spooky Pokémon Originally Discovered in Hoenn Arrive in Pokémon GO!”). Oddly, however, the actual release of the mobile game didn’t even earn a mention in Summer 2016’s messages. Did TPCi naively assume that Pokémon GO wouldn’t be a big deal, let alone a breakout hit?
2014
#1 (2014-05) "Introducing the Pokémon Trainer Club Newsletter!"
#2 (2014-06) "Don’t miss out on your Garchomp-EX code!"
#3 (2014-08) "Get Heracross or Pinsir for your Kalos adventure!"
#4 (2014-09) "Get Your Code to Mega Evolve Heracross or Pinsir!"
#5 (2014-10) "Spooky Pokémon Fun Just in Time for Halloween!"
#6 (2014-11) "Your Hoenn Adventure Awaits!"
#7 (2014-12) "Unwrap Your Winter-Themed Pokémon TCG Online Code Now!"
2015
#8 (2015-01) "A new Mythical Pokémon has been revealed!"
#9 (2015-02) "Your three Unova Pokémon codes have arrived!"
#10 (2015-03) "Find Out How You Can Get Meganium, Typhlosion, and Feraligatr!"
#11 (2015-04) "Hoopa's true form has been revealed!"
#12 (2015-05) "An exciting new Pokémon video game has been announced!"
#13 (2015-06) "Watch the Pokémon US National Championships!"
#14 (2015-07) "Don’t miss your chance to catch Diancie!"
#15 (2015-08) "Watch the 2015 Pokémon World Championships!"
#16 (2015-09) "A New Pokémon Video Game Has Been Announced!"
#17 (2015-10) "Celebrate Halloween in True Pokémon Trainer Style!"
#18 (2015-11) "A new Pokémon adventure awaits in Pokémon Super Mystery Dungeon!"
#19 (2015-12) "Your Chance to Get the Mythical Pokémon Hoopa Has Arrived!"
2016
#20 (2016-01) "Celebrate 20 Years of Pokémon!"
#21 (2016-02) "The Pokémon 20th Celebration Is Under Way!"
#22 (2016-03) "The Celebration Continues with Celebi!"
#23 (2016-04) "Your Pokémon Wishes Have Come True!"
#24 (2016-05) "Get the Mythical Pokémon Darkrai in May!"
#25 (2016-06) "Start Summer with Manaphy!"
#26 (2016-07) "Pokémon Summer Fun with Shaymin!"
#27 (2016-08) "August Is the Time for Arceus!"
#28 (2016-10) "Kick Off October with the Colt Pokémon Keldeo!"
#29 (2016-11 #1) "Genesect Is Next in November!"
#30 (2016-11 #2) "Play Pokémon Sun and Pokémon Moon Today!"
#31 (2016-12) "Get Meloetta in December! Find Out How!"
2017
#32 (2017-01) "New Pokémon Appear in Pokémon GO!"
#33 (2017-02 #1) "Pokémon TCG: Sun & Moon Is Now Available!"
#34 (2017-02 #2) "The Pokémon GO Pokédex Is Growing!"
#35 (2017-02 #3) "Happy Pokémon Day!"
#36 (2017-03) "Spring Forward with Pokémon!"
#37 (2017-04) "A New Wave of Pokémon GO Fun Is Here!"
#38 (2017-05) "Magikarp Makes the Jump to Mobile!"
#39 (2017-06) "A Major Pokémon GO Update Is On the Way!"
2018
2019
2020
2021
2022
This page is a work in progress, check back soon!
Special thanks to Kevin, m1m1snake, and ICanSnake.
